Create profitable Linkedin Ads,
without wasting your budget.
If you have considered or are running Linkedin Ads,
you have probably discovered one simple truth. They are incredibly expensive.
This is why this expensive paid channel is so difficult to nail.
On the other hand, you know your target audience is spending time on this channel.
In this course, you’ll learn exactly which pitfalls to avoid, where the high-value opportunities lie, and how to strategically target your most valuable prospects.
This way, you don't need to blow your entire budget on the costly mistakes I made.
Linkedin Ads Masterclass
Low CTLV
You are working for a company with a low customer lifetime value (Less than 10K)
Magic bullet
You are looking for a quick win approach or magic trick to save your shitty LinkedIn Ads.
Unclear persona
You don't have a clear idea who your target audience is or they aren't spending time on LinkedIn. You'll need to able to define your persona.
Strategic Linkedin Ads Insights
Discover the strategic frameworks to better understand how LinkedIn Ads fits within your current marketing strategy. If it makes sense at all.
Step 1
Platform Deep Dive
Discover every single aspect and limitation you need to know about the platform in order to craft your own strategy.
Step 2
Competitor Research
Why create mistakes on your own if you have your competitors to draw insights from?
Step 3
© 2022 Ricardo Ghekiere All Rights Reserved
"Gathering Leads on LinkedIn is impossible"
Misconception 2
If I would have a dollar each time I have heard this sentence, well, I wouldn't be selling this course.
LinkedIn ads are not just for sending traffic to blog posts and selling them as 'branding campaigns'. If you are spending money, you are supposed to bring back more money.
It's that simple.
"Gathering Leads are expensive"
Misconception 3
LinkedIn ads are just like the economic stock market. The more people target the same interests, the higher your cost.
The trick is to figure out creative ways to target the same audience, without paying the premium prices.
Trusted by
Do you still believe in either of
these 3 Linkedin Ads misconceptions?
"Linkedin Clicks are Expensive"
Misconception 1
Yes, Linkedin Ads are expensive when set up the wrong way.
The highest cost per click I saw?
97,23€. That doesn't have to be the case for you.
A 5 Step Course
Your Personal Roadmap
to tackle those misconceptions
Creating your first campaigns
What's the point of theory if you can't turn in into practice? This is where we execute your first campaigns together.
Step 4
Optimizing and Analyzing results
You have your campaigns running, but how do you make sure we optimize the right metrics for success? This is what we'll cover in the module.
Step 5
How you'll learn to create
profitable LinkedIn Ads
Understand the 3 key aspects you need to nail before launching every single social campaign.
Understand how to craft the right audience to lower your cost per lead.
Recreate and learn from the funnels of your competitors without making costly mistakes.
Get a deeper understanding which ad formats you need to create to achieve results.
Learn how to run an advanced scraping technique to find the hidden interests of your target audience.
Discover how to bid and analyze your campaigns to avoid costly clicks.
The 3 Sided LinkedIn Pillar
Learn how LinkedIn Ads fits within your overall B2B strategy and deep-dive into the 3 parts on how to grow your company. on LinkedIn.
Step 1
Social VS Search
To master LinkedIn you need to understand the mindset your prospects are in. Here is the difference.
Step 2
The Pros and Cons of LinkedIn Ads
Understand the limitations and the advantages of the platform in order to craft your own strategy.
Step 3
Chapter 1: Strategic LinkedIn Insights
Overview
Required criteria
What are the things you need in place before starting LinkedIn ads?
Step 4
OMA Strategy
Understand the 3 bigger pieces you need in order to acquire LinkedIn Leads at scale without wasting budget.
Step 5
Benchmarks
What is a good CPC, CTR or Cost per Lead? Benchmark your current strategy.
Step 6
Targeting Possibilities
Before you can set up a strategy, you need to understand what you are able to target. Discover every single targeting possibility out there.
Step 1
Format Overviews
Discover in-depth knowledge about every single ad format LinkedIn offers for you to craft your strategy.
Step 2
Advance Bidding
Learn which bidding strategies to start with based on your campaign goals.
Step 3
Chapter 2: Platform Deep Dive
Matched Audiences
What are the limitations and hacks around working with matched audiences?
Step 4
Targeting Limitations
Understand what are the limitations you'll face when thinking about your LinkedIn Ads strategy.
Step 5
Creating Conversions
Understand advanced ways on how to track conversions within the ads platform.
Step 6
Retargeting Hack
Run your first retargeting hack to lower your Cost Per Lead in 15 minutes.
Step 1
Advanced targeting strategies
Learn how to use advanced ways to target the exact same audience without spending your entire budget.
Step 2
Advanced Bidding
Learn which bidding strategies to start with based on your campaign goals.
Step 3
Chapter 4: Ads Creation
Ads Testing
Learn how to properly A/B test and discover which aspects of your ads you should test first.
Step 4
Connecting Lead Forms with CRM's
Send your leads right into your CRM system to avoid manual work (and for you to go sip pina coladas)
Step 5
Tools, Tools, Tools
Discover which tools you need to run your digital competitor research.
Step 6
As seen on Ad World,
the largest advertising conference
Your personal journey to
learn at your own pace
Linkedin Ads Key Metrics Sheet
Templates to scale
your efficiency
(optional)
Ads validation Copy Sheet
Headline Generator Sheet
And many more...
Get answers within 24 hours
on your questions.
Before you start.
These are 3 reasons why this course is probably not for you...
Don't take my word for it.
Just my screenshots or videos.
Hi there, I am Ricardo Ghekiere
About Your Trainer
I help and train ambitious founders and marketing teams like yours to grow their business with rapid growth marketing experimentation. My approach is hands-on, business-minded, and always with a good laugh.
Having worked with more than 100+ different companies on LinkedIn Ads, I have made a bunch of mistakes.
Mistakes I want to make sure you avoid when running your next campaigns.
The Linkedin Ads Masterclass
Pricing
Buy with confidence! If you don’t get any results after implementing our step-by-step course, we will gladly issue you a 100% refund!
Access to all LinkedIn Ads courses
Access to private B2B Community
Access to LinkedIn Ads expert interviews
All future updates of the course.
Ask any question on any video
one time (lifetime access)
€995
The Masterclass
Audience Network
Expanding your reach through the audience network. Here are some best practises.
Step 3
Understanding your growth model
When it comes to growing a company in a digital way, it's important you understand the 4 models that influence your choices of ads.
Step 1
Competitor Selection
Figure out which competitors your should draw inspiration (you'll be surprised it won't be your direct competitors).
Step 2
Advanced Bidding
Learn which bidding strategies to start with based on your campaign goals.
Step 3
Chapter 3: Competitor Research
Facebook Ads Research
Learn how they run their facebook ads in order to discover how to better run your LinkedIn Ads.
Step 4
Review Research
Discover why people love and hate your competitors to write better copy and angles.
Step 5
Tools, Tools, Tools
Discover which tools you need to run your digital competitor research.
Step 6
Linkedin Ads Research
Discover insights about how your competitors are running their ads.
Step 3
Naming Conventions
Create and optimize your campaigns faster by structuring them in the right way.
Step 1
Optimizing Logic
How many ads you should create in a campaign? What are good metrics to optimize for?
Step 2
UTM Builder
Use this advanced UTM Builder template to quickly analyze your ads.
Step 3
Chapter 5: Optimizing and Analyzing
